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December 28, 2018

ActiveCampaign rolls out Conversations, its version of live chat (beta)

While functionality is still very limited the big advantage over 3rd party options is that it's fully integrated with ActiveCampaign's core functions.

Good to see ActiveCampaign bolting on a new channel for customer engagement, one that has proven to be very effective for sales and support. Just look at how successful Intercom has been in this space.

Not to be confused with Site Messaging, a feature available for some time now where you can have messages pop up as chat bubbles on your website, but not live interaction.

A new dashboard within ActiveCampaign gives you the chat view as well as related contact information.





I've spent half my career building and managing website and the other half marketing them, and have been working in the data-driven marketing space since 2011.