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November 4, 2019

Cheap website design for small businesses

Introducing our Small Business Web Design Package -- a (very) low entry point for businesses on a tight budget.

Priced at AUD$1,999 but packing a lot of the bells and whistles that you can expect from solutions three times the price.

So, how do we do it?

Firstly, clients are fully vested in the process and need to contribute key information. We have a process to facilitate that. It’s a good exercise for business folk to go through too.

Secondly, we’re building a Minimum Viable Product (MVP), but making sure that the foundation is solid and can scale.

Thirdly, we’re outsourcing production. Everyone does, but not marking up the cost.

We use smart tools to get the job done quickly, including the project management bit. We use platforms such WordPress, Elementor, ActiveCampaign and host websites on new generation hosting providers offering great performance and an accessible price.

What do you get for the $1,999 bucks?

If you’re building a landing page for lead generation you’ll be optimising the design, messaging, and content for conversion. Our approach is very much the same, replicating the high-performing page to serve information content too, adding navigation to link it all up.

Here’s a breakdown of the key deliverables:

Up to 10 pages, which could look like this:

  • Homepage
  • Services Page
    • Service A
    • Service B
    • Service C
  • Landing Page (that can be quickly cloned for multiple campaigns)
  • Testimonials
  • About Us
  • Contact Us
  • Legals

ActiveCampaign as the main CRM set up to capture key customer data via the Contact Us page as well as any lead gen effort. Active Campaign powers the Newsletter too.

Marketing automation: email sequences for the enquiry, lead gen and newsletter forms. We can also add trigger-based alerts.

Google Analytics set up to track form conversions and a Report built-in Google Data Studio.

Talking of which, we’ll be setting up accounts for the various platforms and services too.

Meet Think Simple Builders

Think Simple Builders are a builder based in the inner Western suburbs of Melbourne and have been in business for 35+ years. They focus on quality work and are strong on the project management side.

Tom, the owner, has a website but it wasn’t doing much for him both in terms of SEO and conversions.

We quickly re-built the website in Elementor and updated the design and content to resonate more with the audience he’s after.  Keyword analysis played a key role too, bearing in mind that he’s only servicing certain areas of the city (which is why we added pages like the Carlton Builders one).

The end result performed much better via paid and organic traffic is starting to grow:

Interested? Give us a shout (but not all of you)

Here’s the catch: we’re only making this package available to non-funded startups, solopreneurs and micro-businesses, so those on a very limited budget.

We’re not selling this to hundreds of customers and will engage with those that we feel are a good fit from a cultural perspective too.

Interested? Find out more information about our Small Business Web Design Package.

See also...

Author

Lawrence

I've spent half my career building and managing website and the other half marketing them, and have been working in the data-driven marketing space since 2011.