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October 22, 2018

Why Enterprise should consider ActiveCampaign too

If you work in Marketing for a large enterprise you'll find yourself exposed to Salesforce, Marketo, IBM Watson and HubSpot multiple times a day.

They’re very good at product marketing, and so they should be!

HubSpot are the worse ‘offenders’. If you’re in their database and click on one of their links… you can expect a Sales person to get n touch with you within the hour. It’s not a bad thing. They’re practicing what they preach and you can learn from their tactics too.

That said, if you’re looking for an marketing automation platform you should look beyond the noise they produce. There are many other solutions out there flying under the radar, that are just as capable.

Consider this too: if you decide to go ahead with an enterprise level platform, the price tag will reflect that and the implementation will take weeks, if not months. The usual suspects tend not to talk about this as the pitch their wares.

This is to be expected if part of a broad transformation piece you’re organisation is going through, with enough resources in place.

So, when should you be considering a ‘lighter’ platform?

Here are some ideas:

  • If you need to get up and running quickly on a small project
  • Your marketing automation requirements are email-centric
  • You want access to a super simple and super effective CRM (as you wait for the whole-of-business version to be rolled out in 18 months’ time)
  • You’re only sending our newsletters but want to be *very* smart about it
  • When you don’t have thousands of dollars to spend
  • When you don’t have time to train up your peers (so need a platform that is intuitive and easy to use)

Also, if you’re planning a big marketing automation piece you can use a lower cost platform to build a prototype.

Or that small project you quickly delivered is used to make a case for the Enterprise implementation.

ActiveCampaign for Enterprise

If you were to re-brand ActiveCampaign and increase pricing 300% it would remain an attractive proposition; it’s that solid a platform.

If you opt for the Enterprise plan you’ll get a ton of extras too, including a dedicated account rep, priority support and free on-boarding and consultation. Try asking Salesforce et all if they offer the same.

The Enterprise plan starts at $229 a month for 2,500 contacts. They will also migrate your subscriber base for free if you’re upgrading or downgrading to ActiveCampaign.

Interested? You don’t need a credit card to set up a free trial, and the trial account will spontaneously generate itself in seconds.

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I've spent half my career building and managing website and the other half marketing them, and have been working in the data-driven marketing space since 2011.