You can read more about ROI on email marketing on Campaign Monitor’s blog post: 70 Email Marketing Stats Every Marketer Should Know.
But it’s not just about monetisation. Businesses use email for customer communication, training, onboarding and many other use cases.
A well executed email marketing strategy helps your brand remain top of mind too: just think of the emails you receive regularly from your favorite organisations.
But you need to handle email with care. Don’t overdo it or risk alienating your audience and damaging your brand, which is why it’s a good idea to let experts help you.
We work primarily with ActiveCampaign, HubSpot, Mailchimp and Campaign Monitor, but can work with many more. If you don’t have one we’ll help you find the best one for your needs and budget.