Digital Marketing Agency Melbourne

We help small businesses punch well above their weight

Data-Driven SEO

Reboot your SEO efforts a data-driven keyword strategy complemented by lead gen and email marketing efforts.

Focusing on quality content and building relationships with key publishers and influencers. We follow SEO best practices and tap into data-driven marketing tactics we have fine tuned over the years.

Underpinning the SEO efforts is a system for lead generation that captures both demographic and behavioural data so that you know who your customers are, how they engage with you and what they want. We can then craft a personal response, whether via an automated follow up email or call. We use ActiveCampaign for this.

This isn’t a cookie-cutter plan but a bespoke solution tailored for your specific market and audience. A strategy is developed during the initial Discovery phase and this typical places a content hub (eg. a blog) at the center of all activities. Included is a launch campaign to go to market with and get peoeple and media talking about and linking to your website.

Any questions? Feel free to reach out.





  • Market analysis
  • Segment and buyer persona profiles
  • Data dictionary
  • Keyword research
  • Strategy focusing on key segments
  • Campaign strategy

1 week

Set Up

  • On-page SEO optimisaton
  • Platform and analytics set up
  • Template landing page featuring the lead gen form and associated email comms
  • Publishing system (eg. a Blog or content hub)
  • Lead funnels (power by ActiveCampaign)
  • Campaign set up

1 – 3 weeks


  • Press release and outreach
  • Campaign launch

1 week


  • 2 x articles
  • Monthly email blast
  • Outreach and link building
  • Ongoing SEO and optimisation
  • Monthly review and report



Discovery: AUD $1,000
Set up & Launch: AUD $3,500
Ongoing: AUD $1,500 pm

(Minimum investment of AUD 12,000 over 6 months. Prices exclude GST.)

Interested in data-driven SEO?

Tell us a little bit about your business and who your high-value prospects are and we’ll let you know what the opportunities are and a more detailed breakdown of the solution.