Marketing automation agency

Helping B2B businesses succeed with ActiveCampaign

Data-Driven SEO

Reboot your SEO efforts a data-driven keyword strategy complemented by lead gen and email marketing efforts.

Focusing on quality content and building relationships with key publishers and influencers, and following SEO best practices and underpinned by data-driven marketing tactics we have fine tuned over he years.

Underpinning SEO efforts is a system for lead generation that captures both demographic and behavioural data so that you know who your customers are, how they engage with you and what they want. You can then craft a personal response, whether via an automated follow up email or call.

This isn’t a cookie-cutter plan but a bespoke solution tailored for your specific market and audience. A strategy is developed during the initial Discovery phase and this typical places a content hub (eg. a blog) at the center of all activities, as well as a campaign for its launch.

PHASE

DELIVERABLES

TIMINGS

Discovery

  • Market analysis
  • Segment and buyer persona profiles
  • Data dictionary
  • Keyword research
  • Strategy focusing on key segment
  • Campaign strategy

1 week

Set Up

  • Recommendations for on-page SEO improvemement
  • Platform and analytics set up
  • Template landing page featuring the lead gen form and associated email comms
  • Publishing system (eg. a Blog or content hub)
  • Lead funnels (power by ActiveCampaign)
  • Campaign set up

1 – 3 weeks

Launch

  • Press release and outreach
  • Campaign launch

1 week

Ongoing

  • 2 x articles
  • Monthly email blast
  • Outreach and link building
  • Ongoing SEO and optimisation
  • Monthly review and report

Monthly

Investment

Discovery: AUD $1,000
Set up & Launch: AUD $3,500
Ongoing: AUD $1,500 pm

(Minimum investment of AUD 12,000 over 6 months. Prices exclude GST.)

Interested in data-driven SEO?

Tell us a little bit about your business and who your high-value prospects are and we’ll let you know what the opportunities are and a more detailed breakdown of the solution.