When you’re choosing a CRM for your small business, the goal is simple: keep costs down while building on a strong foundation that can grow with you.
Some platforms make this harder than it should be:
- Salesforce or HubSpot: You only get a small taste of their full capabilities before being pushed toward expensive upgrades.
- GoHighLevel (GHL): You get “everything” upfront, but much of it feels flimsy when you actually try to run your business with it.
Pipedrive takes a different approach. It gives you the essentials you need today, while staying scalable and affordable as your business grows. We’ve covered this specifically on our Pripedrive CRM pricing page.
Why Pipedrive Works for Small Businesses
- Enterprise-grade, but affordable – Pipedrive is used by global teams, but it’s packaged so that smaller businesses can adopt it without stretching budgets.
- Focused on sales – Before you need complex marketing automation, you need a CRM that helps you capture, track, and close deals. That’s what Pipedrive is built for.
- Feature-complete and extendable – You get all the core functionality out of the box, with integrations and add-ons to expand as you go.
Reliable Support and Ecosystem, growing in Australia
Another reason small businesses succeed with Pipedrive is the ecosystem around it:
- A strong network of certified partners, like automatico, ready to help.
- Pipedrive is actively growing in Australia, which means better local support.
- Its clean, logical UI means you’ll spend less time needing support in the first place.
What Small Businesses Should Focus on in a CRM
Choosing the right CRM isn’t just about the software—it’s about shaping your sales process. With our Starter Plan, we help businesses set up the foundation properly:
- Lead capture and funnel setup – Understand where your leads come from.
- Attribution and ROI – See what’s working, so you can double down.
- Sales process validation – It’s not just about turning on a platform. It’s about testing and proving the way you sell.
Let us help you set Pipedrive up: check out our Starter Plan.
Want to See Pipedrive in Action?
We’d love to walk you through it.
Book a free demo with us at automatico.
Or do it yourself – sign up to get a 30-day free trial (instead of the standard 14 days).