Old looking website? Indeed, but there is a good reason.
The re-design is a phase 2 project. The priority was to automate the entire buyer journey, dealing with residential and commercial projects separately, and set the foundation for scaling the business. We achieved this by integrating ActiveCampaign, a leading marketing automation platform, with ServiceM8, a CRM designed for tradies.
The result? Hirange are ready to open up shop in another city. The re-design of the website will follow that.
Italians are masters at cooking up great things. Convivial House is just that – a new way to experience Rome that is more authentic, memorable and… shareable on Instagram.
Convivial House ‘blends’ the City Guest House and Accasadì, a local restaurant, via a shared philosophy and a 20 year old obsession with customer care.
Technology plays a key part. Literally: guests are able to check themselves in using a virtual key. So the reception has been turned into a something more useful: a cafe’. And because Italy is about food as much as its history the restaurant has been given equal status.
Italpane,a Sydney-based wholesaler of freshly baked gourmet products, were looking for a designer to give their brand a re-fresh on a well-known marketplace.
We helped Mark, the owner, put together a brief that captured his requirements, articulate the brand’s vision and personality, and managed the project from start to finish.
The selection process saw us interview three candidates and choose one based in Argentina that best understood the brief and had a solid portfolio to show for.
The brief was simple: we need more leads. Do what you need to do.
The first step was to determine the commercial imperatives: what services to focus first on considering demand and competition.
We quickly re-designed the website to present the brand more professionally and publishing content for areas of Melbourne Think Simple Builders operates it.
Running paid ads from day one meant that by the end of the second month we had a good understanding of what was working better, to tweak both paid and SEO strategies.
The next step was to hire a low-cost (but good) offshore resource to publish content to help boost main keywords as well as start building the long tail. And do more work on the SEO side.