We help businesses use technology to scale Marketing and Sales
I launched automatico in 2016 after spending five years on large-scale marketing automation projects.
The idea was simple – take everything I’d learned in data-driven marketing and make it accessible to smaller businesses.
I started with ActiveCampaign – a great platform at the time – but its pricing has soared as it shifted focus to mid-market and enterprise clients.
Over the past year, I’ve been working with Pipedrive – specifically their SME-friendly plans and pricing.
So, who is automatico? It’s a consultancy co-owned by Zoe Lai – a well-known CRM expert in Australia – and myself. We’re supported by a small offshore team and a trusted network of partners for specialist work.
We’ve been fully remote from day one – with a distributed team that has delivered projects for clients across the globe.
Feel free to get in touch if you’d like to learn more about who we are – and how we can help.
Lawrence Ladomery
Founder & Director

Insights
Pipedrive is the best CRM for small business in Australia
September 13, 2025
Pipedrive gives you the essentials you need today, while staying scalable and affordable as your business grows.How to make the most of a 30-day Pipedrive trial
September 3, 2025
Explore Pipedrive’s features with a 30-day free trial—no credit card needed.How to deal with enquiry form spam (the brutal way)
August 29, 2025
We're filtering out enquiries from folks not using a proper business email address.Announcing the Pipedrive CRM Starter Package
August 28, 2025
Get your first CRM up and running quickly and affordably with automatico’s Pipedrive Starter Package.Pipedrive pricing that grows with you: a smart path for ambitious SMEs
August 25, 2025
Starting small doesn’t mean sacrificing power. With Pipedrive, you begin with just the essentials - but don’t be fooled. As…Re-introducing automatico, now Pipedrive-flavoured
August 19, 2025
We've pivoted from ActiveCampaign to Pipedrive (and nearly went all in with Salesforce)
Join Our Group
Join our Pipedrive CRM ANZ Group on LinkedIn.
Join our Pipedrive CRM ANZ Group on LinkedIn.
Join our Pipedrive CRM ANZ Group on LinkedIn.
Join our Pipedrive CRM ANZ Group on LinkedIn.
Join our Pipedrive CRM ANZ Group on LinkedIn.
Join our Pipedrive CRM ANZ Group on LinkedIn.