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Why ActiveCampaign?

ActiveCampaign is one of the best marketing platforms for small to medium sized businesses

Let’s start off with a disclaimer:  focusing on one platform is a strategic decision on our part. Just like the hundreds of consultancies servicing Salesforce, and only Salesforce, we’re married to ActiveCampaign. With over 150,000 businesses using the platform there is plenty of work to do.

Here is a review of ActiveCampaign and why it works well for us and our clients:

Granular customer data

The breadth and quality if data determines how effective you are with segmentation and personalisation. You can do this multiple ways with ActiveCampaign.

Screenshot of ActiveCampaign's Contact page
Screenshot of ActiveCampaign's conditional content block option

Enterprise-grade personalisation

An important feature you won’t typically find at this price point is dynamic content, where you display content blocks based on customer data. This is particularly useful for CTAs.

Marketing AND sales automation

The automation builder has an extensive set of options to set conditions, delays, update data and trigger communications. Including ones to automate pipeline ‘Deals’: change stage, update deal information, change ownership, status,  and more. 

Screenshot of ActiveCampaign's marketing automation screen
Screenshot of ActiveCampaign's Deals pipeline screen

Pipelines, pipelines & more pipelines

Create them in the ‘Deals’ section  and use them for any process, no just Sales. A pipeline is affectively a Kanban board, so easy to use even for the tech-averse.

Supports multiple brands & users

You can associate multiple domains to your ActiveCampaign account and have extensive control to what users can access. Again, this is a feature you would only expect to be offered by platforms costing much more.

Screenshot of ActiveCampaign's domain tracking settings page
Screenshot of ActiveCampaign's page listing integration apps

Build a ecosystem around ActiveCampaign

ActiveCampaign has invested heavily in extending their platform’s capability via third party apps. If a particular integration does not exist there is always Zapier to ‘bridge’ the platforms.


Compare pricing with the likes of HubSpot and Salesforce. ActiveCampaign offers a similar set of features but at a considerably lower price.

Screenshot of ActiveCampaign's pricing page

See for yourself!

It will take you 15 minutes to get a sense of how it works. The trial is free for 14 days and you don't need a credit card to sign up for it either.