ActiveCampaign announce their integration with Salesforce Essentials, opening up many opportunities for users of both platforms.
We’ve been using ActiveCampaign since 2016 and have seen the platform evolve into a powerful suite for small business, remaining accessible as far as cost is concerned. It’s our go-to tool for email marketing, marketing automation and pipeline management.
Email remains one of the best performing channels and the rich customers data you collect helps you achieve even better results.
ActiveCampaign’s email campaigns allow you to personalise content for different audiences, track their actions and further optimise your efforts via A/B testing.
Perfect for small B2B businesses who need an easy-to-use CRM that can be set up in minutes, and that is seamlessly integrated with the automation function.
The latter is a BIG advantage: CRM integrations are usually a painful exercise. With ActiveCampaign… CRM is part of the product.